About Us

Austin, Texas has been called many things: Waterloo, The Violet Crown, Bat City—and The Velvet Rut.

In the 1970s, musicians flocked to Austin, drawn by dreams of fortune and fame. For many, those dreams were never fully realized. Instead, they found themselves in a city with a laid-back vibe, a thriving hippie culture, lush green spaces, and a river running through it. Austin’s allure was undeniable, and while their big-stage ambitions may have faded, the lifestyle they embraced became something special—something we call The Velvet Rut.

At The Velvet Rut, we celebrate this unique cultural history. Our designs capture the spirit of Austin, from its iconic landmarks to its vibrant music scene, offering a piece of the city’s soul in every t-shirt. Whether you’re a Barton Springs Groupie, a fan of Barton Nightswims, or someone who just loves this city’s quirks, The Velvet Rut has something that speaks to your Austin story.

Join us in embracing The Velvet Rut—a place where the dream might slow down, but the life is rich, and the stories are endless.