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About Us

Austin, Texas has been called many things. Waterloo, The Violet Crown, Bat City – The Velvet Rut.

Coined in the 1970’s when musicians flocked to Austin in search of fortune and fame – for many that dream was never realized.

They found themselves in a wonderful city with a laid-back attitude, hippie culture, green spaces, and a river running through. For many they enjoyed the Austin lifestyle – but as years went by their big stage ambition faded away, and when their careers ended, and the bands broke up, many came to realize they were living in none other than – The Velvet Rut.

At The Velvet Rut Company we look to highlight all the things that make this crazy place home. We support local art, we love our community - and we'd love to hear from you, so drop us a line.

"I'm just doin' the best I can to keep this going - trying to grow up and trying to remain young at the same time."

- Stevie Ray Vaughan

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